Uri Geller

In the 1970s, an Israeli called Uri Geller generated massive publicity around the world by claiming to be able to bend metal with the power of his mind.
Many scientists took his claims seriously. His abilities were investigated at science labs, and papers were published in scientific journals.
Many believed his claimed abilities were genuine and talked about a paradigm shift.

Yesterday at a convention of magicians in London, he is reported to have admitted, "I had the idea and cheekiness to call it psychic, in fact all I wanted was to be rich and famous."

This seems to be an appropriate day to start writing about the Advertising theories of Robert Heath.

I'm not going to suggest that he deliberately set out to hoodwink the industry. But the flaws in his thinking are so glaring that it beggars belief that industry practitions have not criticised his work more rigorously than they have done to date.

It is likely to leave the impression with the less experienced people within the industry that he was right, in the same way that the lack of criticism of Uri Geller led many to assume that he was right.

I want to address that in this blog.